eBooks‎ > ‎Business‎ > ‎

AMA Brochure

Image 

 
DESCRIPTION: A unique collection of over 482 books focusing on all aspects of management education - it is the largest collection of AMA eBooks available including new scans of important archival books which are not available from other vendors. These books offer practical and pain English support and guidance on career development to enhance the skills and abilities of professionals in all areas. General titles include ‘Fundamentals of Project Management’ to more specific managerial topics such as ‘Mergers and Acquisitions from A to Z’. 

 
UNIQUE FEATURE: Practical, solutions-driven titles addressing common managerial challenges. These books present both classic and innovative approaches to crucial business concerns.
 
SPECIAL FEATURES: This collection ensures an institution delivers current materials to faculty and students including the latest innovations and challenges facing businesspeople, giving them the tools they need to compete in the modern world.
 
KEY FEATURES:
 

  • 488 books on all aspects of professional development which include critical business topics and leadership challenges of today and tomorrow, but also the changes and issues that affect our lives, our work, and our world
  • Vast subject coverage including Accounting, Advertising, Business Strategy, Customer Service, E-Commerce, Entrepreneurship, Human Resources, Information Technology, Leadership, Management, Manufacturing, Marketing, Negotiation, Organization Behaviour, Plant & Facilities, Presentation Skills, Product Development, Project Management, Public Relations, Purchasing and Supply Chain, Quality Management, Sales Management among others
  • This collection will appeal to academic libraries, business schools and corporate libraries in all industries and markets, no other vendor has a complete collection from AMA

 
NUMBER OF NEW BOOKS PER YEAR: 60 

 

KEY AUTHORS: World-class educators, successful executives, business owners, trainers, consultants and journalists including Paul Falcone, Brian Tracy, William J. Rothwell, Jeswald W. Salacuse, William “Skip” Miller and Jac Fitz-enz. Also featured are Gini Graham Scott, Ph.D, Florence M. Stone, Peter Gloor, Diane Gayeski, Ph.D and Dr. Jane Linder.

BENEFIT TO THE USER: This material will enable an academic or corporate library to offer vital practical and hands-on managerial guidance alongside the library’s specific specialist subject content.



AUDIENCE & TARGET MARKETS:

 

AUDIENCE: Senior undergraduate teaching, postgraduate research, corporate libraries

PRIMARY MARKET: Academic libraries, corporate libraries, business schools, MBA courses

SECONDARY MARKET: Specialist academic libraries
    

URL: www.amanet.org

LICENSOR: ARP