eBooks‎ > ‎Business‎ > ‎

Sportbusiness

Image 

 

DESCRIPTION: SportBusiness has a reputation as being the 'leading voice' for the international sport business community. They provide comprehensive, authoritative, strategic intelligence reports to help define markets, identify business opportunities and attain a competitive edge in the complex and rapidly-changing sports industry. These reports are critical to rights holders, property owners, blue-chip companies, broadcasters, sports teams and venture capitalists when making commercial decisions about sport and their future strategies. 


 
UNIQUE FEATURE: A vast store of independent, unbiased commercial market intelligence reports.
 
SPECIAL FEATURES: Expertise also supported by interviews and case studies on well-known brands, sponsors and events.
 
KEY FEATURES: This collection is an indespensable academic tool for marketing courses and covers 5 main subjects:
 

 

  • Sports Marketing (future opportunities, sponsorship strategies, merchandising)  

 

  • TV Sports Rights

 

  • Broadcast (broadband, interactive TV, mobile technologies)

 

  • Events (event bidding, security, sport tourism)

 

  • iGaming
NUMBER OF NEW REPORTS PER YEAR: 8

 



KEY AUTHORS: Expert contributors are all top writers, industry observers or journalists covering the sports business industry including Juliana Koranteng, Ardi Kolah, Chris Barne and Chris Britcher;

BENEFIT TO THE USER: These reports help to understand the complex structure of sport markets, outline important industry trends, unearth successful strategies and deliver practical advice on overcoming industry challenges.



AUDIENCE AND TARGET MARKETS

AUDIENCE: Key importance to any academic course on Marketing, Advertising and sponsorship as the sports industry is the largest advertising and marketing sector.

PRIMARY MARKET: Academic libraries offering marketing and sponsorship courses

SECONDARY MARKET: Specialist libraries
    

URL: www.sportbusiness.com