DESCRIPTION: SportBusiness has a reputation as being the 'leading voice' for the international sport business community. They provide comprehensive, authoritative, strategic intelligence reports to help define markets, identify business opportunities and attain a competitive edge in the complex and rapidly-changing sports industry. These reports are critical to rights holders, property owners, blue-chip companies, broadcasters, sports teams and venture capitalists when making commercial decisions about sport and their future strategies.
UNIQUE FEATURE: A vast store of independent, unbiased commercial market intelligence reports.
SPECIAL FEATURES: Expertise also supported by interviews and case studies on well-known brands, sponsors and events.
KEY FEATURES: This collection is an indespensable academic tool for marketing courses and covers 5 main subjects:
- Sports Marketing (future opportunities, sponsorship strategies, merchandising)
- Broadcast (broadband, interactive TV, mobile technologies)
- Events (event bidding, security, sport tourism)
NUMBER OF NEW REPORTS PER YEAR: 8
KEY AUTHORS: Expert contributors are all top writers, industry observers or journalists covering the sports business industry including Juliana Koranteng, Ardi Kolah, Chris Barne and Chris Britcher;
BENEFIT TO THE USER: These reports help to understand the complex structure of sport markets, outline important industry trends, unearth successful strategies and deliver practical advice on overcoming industry challenges.
AUDIENCE AND TARGET MARKETS:
AUDIENCE: Key importance to any academic course on Marketing, Advertising and sponsorship as the sports industry is the largest advertising and marketing sector.
PRIMARY MARKET: Academic libraries offering marketing and sponsorship courses
SECONDARY MARKET: Specialist libraries