Case Studies


With 53 million rows of streaming and download data from 74 countries plus current and historical sales data going back over 50 years the creative possibilities of Music ID are almost endless.


Not so much a case of whether you will be able to identify revealing industry dynamics and innovative ways that music has impacted international social, political and economic events… more a case of what those exciting findings will be.


Take a look below at the many original ways Music ID clients already use the platform.


How will you use it?


“Introduces fascinating research questions which could not be answered before.”  

Norma Coates, Don Wright Faculty of Music at University of Western Ontario







Entertainment Industry


Music, Musicals, Films in the mid 1960s - making the impact visible


American TV in the 1960s and music of the times. Give me 1965, not a particular week but a trend.


Show me the context of 1964 when the Rolling Stones made their first US tour.


First evolutionary history of 50 years of music charts using big data analysis of sounds. Our partners at Queen Mary University have studied the evolution of pop music bringing together evolutionary biologists and computer scientists. 

Business Studies


Show me how a major record label launches a classical artist like Nicola Benedetti.


The impact of David Bowie with his Berlin Trilogy and forty years later his most recent release 'The Next Day'.


Show me how a music company takes decisions about which label to use for an artist. How does this affect the marketing campaigns?


Mumford and Sons: what is the extent of the impact on sales of their wins in the 55th Grammy's which propelled them to a level of attention they had not experienced before?



Cultural Studies


Hip-Hop Demographics by Mike D'Errico, UCLA Musicology and Digital Humanities


Rock Deaths and Chart Success by Mimi Haddon, PhD Student in Musicology, McGill University


Show the point where Nirvana overtook Michael Jackson in January 1992 and compare to other artists at the time (Metallica, U2, Natalie Cole).

Disco Demolition Night by Brian Wright, PhD Student in Musicology, Case Western Reserve University



Gender Studies


Popular Music and Celebrity Feminism by Mimi Haddon, PhD Student in Musicology, McGill University


LGBTQ Pop Pre- and Post-Stonewall by Mike D'Errico, UCLA Musicology and Digital Humanities

Political Science


Blur and Oasis - A Music Rivalry and Cultural Anxiety by Brian Wright, Case Western Reserve University


Comparing International Success by Brian Wright, Case Western Reserve University

  
     
    
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