Film ID

New perspectives on film

Film ID is an innovative way to analyse the film industry. This unique online tool provides access to vital data previously unavailable to students and researchers. It allows users to discover new insights and unlock a deeper understanding of film as a reflection of culture and society. 1,000 rankings each week since 2000 for the US, 1994 for the UK. The sales rankings tell the story of the impact of film on society and cultures. Bring the precision of STM research techniques to the humanities with Film ID.

Quantify the cultural impact of film.

Data for your insights. See what's invisible to others.

Aristotle, "The soul never thinks without an image".

New Film ID functionality: Advanced Search

“This type of direct access to this information has not been made available

to academic institutions before. Students will have the opportunity to

be in the driving seat and use the same data that studio executives

use to make key decisions about title releases.”


With Film ID it is finally possible to assess changes in popular taste, box office performance and trends in genre, as well as, crucially, factors governing studio decisions and policy. Equipped with this database, a detailed comprehension of the impact of film on society and the influence of particular directors or actors is now advanced.

Film ID includes a Film and TV Homevideo archive.

Example questions that can now be explored

  • What is the home video distribution strategy of studios and/or directors?
  • Understand the rankings of all films in the Film Industry Awards and Festivals
  • Why was a film perceived as a critical success, a box office flop, then re-released on home video?
  • How do theatrical release vs. home video release windows change?
  • What is the historical impact of file sharing and how this shrunk the window from Theatrical to Retail?
  • How have contracts with Netflix and iTunes impacted retail?
  • Which films have had the most impact on societies and cultures?
  • How have technological changes such as second screen apps, digital fan services and streaming services changed the marketplace?
  • What is the evidence for identity politics?
    • Female stars, directors, writers compared to others
    • Minority directors compared
    • Foreign directors and writers compared
    • Production companies/Distributors compared

At a glance

  • Online access to historical and current film data from around the world
  • 1,000 rankings each week since 2000 for the US, 1994 for the U ​K​
  • Includes TV data for all retail releases
  • Unit sales per week for the 1,000 top selling films (and cumulative sales since 2000, all formats)
  • Compare box office performance and unit sales by director, genre, actor, markets and cultures
  • Evidence the impact of film via sales trend graphs
  • Put film in context with economic, political and social world events
  • Gain deeper understanding of the commercial risks and benefits of film

Who is it for?

Academics, researchers, librarians and students in leading universities and institutions around the world are now discovering the benefits of using Film Industry Data. It is particularly relevant to film studies, business studies, cultural and media studies, modern history, politics and statistics. Entertainment industry executives are also utilising Film ID as a tool to assess performance and risk.

Where next?

Find out more about the data sources and content included

Take a product tour and see example searches

Understand the price models and access set up