Music. Technology. Innovation.


Music:)ally has been covering the music industry’s innovation driven by technology since 2002. Subscribers include all three major labels and music publishers, as well as streaming services, managers, tech companies (the FANGS) and universities.

Music:)ally is a leader in digital marketing trends and tactics. The academic edition also offers an archive of its past news and analysis, ensuring that scholars can find the right data and historical coverage for their research. Music:)ally drives research by professors, coursework modules and student dissertations, while also preparing students for employment in the music industry.

The core service includes a daily news bulletin; a fortnightly sandbox report on digital music marketing; and a monthly report providing in-depth analysis of industry trends, as well as profiles of major music markets.

music:)ally also offers an archive of its past news and analysis, ensuring that scholars can find the right data and historical coverage for their research. The company drives research by professors, coursework modules and student dissertations, while also preparing students for employment in the music industry.

music:)ally is all about...

Technological change.

music:)ally captures the digital disruptions of the music industry every day, from the most innovative new startups to the biggest industry players and trends. We answer questions including which technologies are having the most impact on music revenues; how individual artists have benefited from digital innovation; how playlists are becoming the most important unit for music consumption; and how the industry is using technology to solve its rights-tracking and royalty-collection challenges.

Marketing, Promotion and Campaigns.

Digital is changing the face of music marketing in profound ways. music:) ally brings researchers case studies and analysis of modern marketing campaigns, from budgets and target demographics to platforms – from Facebook and YouTube to Twitter, Instagram and Snapchat. We profile the tech startups that are helping artists and labels connect directly with fans, and dig deep into marketing trends to keep our readers informed.


With music:)ally at their service for academic research and scholarship, students can make themselves even more employable when they leave academic institutions and seek work in the music industry. Hiring managers will be impressed that students have been using the same research resource that they do to keep on top of industry trends and digital innovation. The music:)ally brand inspires confidence that students will be well-educated in digital developments and best practice.

Culture Studies.

Music impacts all aspects of social studies. music:)ally’s reports and data demonstrate which artists were quickest to use contemporary social media and more. The rise of mass communications and popular forms are permanently changing our relationship to power and authority, and to one

political science, gender studies, tech innovation and trends in social media extending to political science.

International trends.

While the world’s biggest music markets remain the US, Japan, Germany and the UK, music:) ally’s research goes well beyond those territories. From the early-adopter Nordic markets to the fast-emerging Latin American countries, as well as China, India and Africa, it draws on contributors and interviewees from across the world to deliver a comprehensive global view of the industry – including its most exciting new markets.

Reception history.

Analysis of trends can be studied with the music:)ally archive. Track the changing attitudes to streaming over many years. Track the shift in power from the labels to online distributors. Track the rise of different technology driven companies from Spotify to Deezer to Shazam and more.

Track Record in Training.

music:)ally has for many years been training the global major record labels in-house on digital marketing techniques, best practice and upcoming trends. As thought leaders, the training and periodical resources music:) ally provide have a direct influence on the decisions companies make that create the history students read about.

Digital Humanities.

The digital humanities are at a critical moment in the transition from a specialty area to a full-fledged community with a common set of methods, sources of evidence, and infrastructure – all of which are necessary for achieving academic recognition. music:)ally provides daily commentary on innovation driven by digital. It is a key resource to understand the impact of music innovation on society over 15 years, using granular daily detail, and monthly reports.

Power in the industry.

music:)ally has covered the most significant business disruptions of our time.The shift in power from labels and distributors to large technology players like Alphabet (Google), Apple, Amazon and Facebook is monitored and assessed, as well as China’s crop of big-tech players like Tencent and Alibaba. It also analyses the transfer in power from labels to managers, who are emerging as the hub of digital activity for artists.

Interdisciplinary research.

This sets the trend where humanities scholars and computer science researchers intersect. music:)ally covers all the innovations and trends in granular detail. This reveals the trends, and how these matters are implemented over the months and years. No other resource offers this comprehensive and complete coverage. From the music industry to entertainment business research, cultural studies, technology and society.


■ Tracking rise and fall of music genres over time driven by adoption of new technologies.

■ What are the new data analytics tools, trends and digital marketing techniques?

■ What new startups are emerging in the digital space in the music industry? From blockchain and royalty management to digital playlisting trackers.

■ New marketing techniques, and the innovations as new market segments are opened.

■ What can we learn from successful marketing campaigns? What is their budget and in which channels is it spent?

What are the Majors planning, what are their priorities, what is on their radar? Live video, Spotify campaigns (eg. pre-save campaigns), data capture of fans and more.

■ Are Playlists replacing Albums? How do labels and artists deal with this?

■ What role will music play in AI and VR as it moves into video, avatars and more?

■ How is the music industry developing across the triad of the Americas, Asia and Europe? What are the similarities and differences?

■ Comparing longevity and successes of Albums and Artists identify the marketing techniques used.

■ Mapping cultural shifts in popular music driven by technology. What are the gender issues and how does technology drive the different fan bases?

■ Mapping trends like original the rise of Hip Hop. Where do genres overlap, or fragment?

■ The changes in popularity of music in different countries. What are local trends?

■ Calculate how long it takes genres/artists to ‘move across the ocean’ and become mainstream outside the US (and vice versa with K-Pop).

Advisory Board