Music. Technology. Innovation.
THE MUSIC BUSINESS RESOURCE
APPLICATIONS FOR RESEARCH
■ Tracking rise and fall of music genres over time driven by adoption of new technologies.
■ What are the new data analytics tools, trends and digital marketing techniques?
■ What new startups are emerging in the digital space in the music industry? From blockchain and royalty management to digital playlisting trackers.
■ New marketing techniques, and the innovations as new market segments are opened.
■ What can we learn from successful marketing campaigns? What is their budget and in which channels is it spent?
What are the Majors planning, what are their priorities, what is on their radar? Live video, Spotify campaigns (eg. pre-save campaigns), data capture of fans and more.
■ Are Playlists replacing Albums? How do labels and artists deal with this?
■ What role will music play in AI and VR as it moves into video, avatars and more?
■ How is the music industry developing across the triad of the Americas, Asia and Europe? What are the similarities and differences?
■ Comparing longevity and successes of Albums and Artists identify the marketing techniques used.
■ Mapping cultural shifts in popular music driven by technology. What are the gender issues and how does technology drive the different fan bases?
■ Mapping trends like original the rise of Hip Hop. Where do genres overlap, or fragment?
■ The changes in popularity of music in different countries. What are local trends?
■ Calculate how long it takes genres/artists to ‘move across the ocean’ and become mainstream outside the US (and vice versa with K-Pop).